I believe there are many authors who think they have ‘made’ it once they have been given a publishing contract. And that publishers will pull out all stops in regards to promotion and marketing of their book. However, it is a well known fact that publishers, nowadays, do expect their authors (unless they have written a best seller) to promote themselves, and market their own books.
So where to start? Debbie Higgs’s new book, The Self-Publisher’s Marketing Guide will put authors of all genres on the right track. The book is geared towards more ‘newbie’ authors but I found it a very valuable resource that would suit the independently published and commercial published author. The Self-Publisher’s Marketing Guide is well set out, well researched, clearly written and professionally produced.
I recommend you to grab a copy! But before you do, please read my full review below.
The Self-publisher’s Marketing Guide
Author: Debbie Higgs
Publisher: Palmer Higgs, Australia 2011
Paperback 120 pages
RRP: $ 14.95
Category: Reference, Self-publishing – Handbooks, manuals
Authorship – Marketing – Handbooks, manuals
The world of publishing is changing dramatically, offering exciting and realistic opportunities for the self-published/independently published author. A lot of time, money and energy can be expended in getting books printed, yet many self-published authors tend to neglect an important part of the process – Marketing. The bottom line is: Marketing is an essential ingredient in selling a book.
Even if you are mainstream published, it is a well known fact that publishers, nowadays, do expect their authors (unless they have written a best seller) to promote themselves, and market their own books.
So, if you don’t know where to begin, or don’t feel confident in promoting or selling your book, The Self-publisher’s Marketing Guide will certainly put you on the right track.
Written by Debbie Higgs, The Self-publisher’s Marketing Guide was created from a collection of notes that Debbie had compiled to promote the books published by Palmer Higgs and the self-publishing authors they work with.
The Self-publisher’s Marketing Guide not only provides valuable advice and examples of how to successfully market your own book locally or globally (including ebooks) but also outlines a few valuable facts to help put the entire publishing market into perspective.
The book is well set out by Debbie who is experienced in the field of book marketing, and the easy to understand information is organised into three easy stages:
- How to create a marketing plan and press release
- Implementation (including organising a book launch, publicity, creating contacts, and internet and social marketing strategies).
Even if you are a seasoned marketer of your books, you just may learn a thing or two, especially in light of DIY PR and the impact of social media strategies. (I know I did.)
If you are serious about marketing (promoting and selling) your book whether independently or mainstream published, and regardless of the genre of your book, The Self-publisher’s Marketing Guide is essential reading.
Copyright Helen Ross 20 May 2011
http://www.misshelenbooks.com (if you haven’t checked out my children’s books)